"Can Design Touch People's Heart" is a captivating two-part project that explores design's transformative ability to evoke deep emotions and connect with both individuals and groups. Guided by Stefan Sagmeister's visionary philosophy, this project delves into design's power to weave narratives and create profound connections, leaving a lasting impact on the human heart.

Touching the Hearts of a Group:

In the first part, the project centers on dedicated city park rangers, who safeguard natural treasures. Here, the designer crafts personalized heritage patches, each infused with the essence of a specific location, accompanied by heartfelt handwritten notes. These tokens of appreciation and unity resonate deeply with the rangers, emphasizing design's role in fostering camaraderie and reinforcing their shared mission. This collective experience illustrates design's capacity to touch the hearts of a group, transcending aesthetics to create bonds of shared purpose and emotional connection.

Touching the Heart of an Individual:

In the second part, the project shifts focus to the individual. Inspired by the music of British band Blur, the designer creates a bespoke album cover featuring a specific subject's likeness. The result is a moving video capturing the moment when the individual unexpectedly discovers her unique album in a hidden store corner. This personalized design sparks a profound emotional connection, showcasing design's potential to tell personal stories and leave a lasting imprint on an individual's heart. This segment underscores design's ability to touch the heart of a single person, forging a deeply personal and emotional connection through its artistry.